CHALLENGE
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Citi wanted to increase millennial acquisitions for the American Airlines Advantage card.
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Citi wanted to increase millennial acquisitions for the American Airlines Advantage card.
APPROACH
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We created microsite leveraging social media influencers focused on international travel. Contributors provided content specifically pertaining to leisure, adventure, and culture. This allowed the site to be a resource for millennials looking to travel and highlighted how the AAdvantage card could help them get to where they wanted to go.
